Sage and Saddle

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Our Passion

Two women browsing hats at an outdoor market stall.

Our Story

Meet Jennifer

Meet Jennifer

Two best friends.

One shared love for the American West.


What began as a passion for designing custom hats quickly became something much bigger. We realized we weren’t just creating hats—we were creating experiences, celebrating craftsmanship, and helping people express their own unique style.


Today, Sage & Saddle is growing into a western l

Two best friends.

One shared love for the American West.


What began as a passion for designing custom hats quickly became something much bigger. We realized we weren’t just creating hats—we were creating experiences, celebrating craftsmanship, and helping people express their own unique style.


Today, Sage & Saddle is growing into a western lifestyle brand inspired by timeless fashion, curated vintage finds, artisan craftsmanship, and life on and off the ranch. While custom hats remain at the heart of what we do, our vision extends beyond them to include thoughtfully selected apparel, jewelry, leather goods, home décor, and one-of-a-kind treasures that reflect the spirit of the West.


Everything we create and curate is chosen with intention, because we believe western style isn’t a trend—it’s a way of life.


Woman in a denim dress and hat in a sunny field.

Meet Jennifer

Meet Jennifer

Meet Jennifer

Jennifer has always been drawn to the feeling the western lifestyle creates—wide open spaces, timeless fashion, meaningful experiences, and bringing people together. She believes style should tell a story, and that the best memories are made when creativity, laughter, and genuine connection come together.



Woman wearing a beige cowboy hat and sunglasses.

Meet Paulina

Meet Jennifer

Meet Paulina

Paulina’s passion lies in craftsmanship. Every custom hat is approached with patience, precision, and an uncompromising eye for detail. She believes the smallest details are what transform a beautiful piece into something truly one of a kind.


Her thoughtful approach ensures every custom creation reflects the individuality of the person wearing it while honoring timeless western craftsmanship.

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